An Introduction to URBAMERICAN - Get To Know Us!
Hello and welcome to our blog! Being a brand that is fairly new to the online world, we thought it best to give our online customers a way to get to know us better and understand what URBAMERICAN is all about.
Let’s get this party started, shall we?
At URBAMERICAN, we specialize in custom apparel for the rebels, rockers, badasses, and the wildest of souls. Cultivating a brand based in LA has allowed us to intertwine the cultures that we are surrounded by- music, surf, moto & tattoo - to create one-of-a-kind styles that encompass characteristics from each. Every design you see has been hand drawn by Luca, our co-owner and executive designer, and his team. While Luca handles the more creative side of URBAMERICAN, our other co-owner, Nixie, tackles the more business side of things (Don’t worry, we won’t bore you with the details).
We wanted our brand to represent more than just the clothes we make, but also the community it provides. URBAMERICAN is a place where individuals can be themselves, do as they damn well please, and stop giving a F*CK about what society thinks.
Our goal is to spread acceptance and positivity in a way that is edgy, wild and completely badass because fighting for a better world doesn’t need to be boring. Through our apparel, we can say a big F*CK YOU to all the negativity going on around us and a HELL YES to a more positive future.
Let’s say F*CK YOU to:
RacismIn a world where racism is a constant battle, we are proud to have a brand that says F*CK YOU to this concept. Although the world may not be ready to live as equally and freely as we would like, we hope to enlighten those around us and our customers not judge others by their physical features or where they came from but rather, to spread positivity and kindness to ALL - that’s what we care about. Racism is F*CKING WACK!
ChauvinismWe don’t see any reason for this “superiority complex” to continue any longer, whether it be based on gender, group opinion or a particular cause. URBAMERICAN stands for the respect of all individuals because we don’t see a reason to be any other way. Positive vibes are the best vibes, be a badass and say F*CK YOU to chauvinism.
Animal CrueltyAll hands on deck for this one! Animal cruelty is a worldwide issue that we should all be aware of and it’s our job to protect our planet’s amazing creatures, domestic & wild. With this brand, we are able to help support this cause and shed light on the injustices animals experience every single day due to the hands of humans. We can end this fight together and make the world a better, thriving place. That’s something to say HELL YES to!
Gender InequalityAt URBAMERICAN, we believe that your gender shouldn’t represent or define you & it shouldn’t be a factor in the opportunities you are given. Although we may not be able to change the world right away, we are proud to bring this ideology into our brand and spread the word. By selling unisex tees, we can provide custom designs that aren’t male or female specific, but instead, we make our clothes for the badasses that are ready to make a stand. Equal rights are for the masses of people!
Through selling our apparel, we are able to work with and contribute to various organizations that strive every day to make this world a better place. But we wouldn’t be able to do this without the support of our rad customers who help us every step of the way! We are so proud to see how far we have come and keep working every day to make a difference through the clothes we provide. A big thank you for all of those in favor of what we do, but if you don’t give a f*ck about this and just like our clothes… no worries, that’s cool too ;)